Meet Sandra Rwese- Uganda/Kenya



My keen interest in China began as far back as 2009. Back then, very

little explicatory data was available by way of book publications,

e-forums, or even blogging sites online. And so, in a bid to unearth

more market intelligence I decided to enroll for evening language

classes at the Confucius Institute in Nairobi, Kenya.

In 2011, I went into partnership with Kenya Utalli College as a

lecturer on a course series titled:

 Chinese Outbound Tourism, Conferencing and Service Delivery

This 3-month certificate course is still unparalleled anywhere on the

African continent.

In recognition of my pioneering efforts, China Outbound Travel &

Tourism Market (COTTM) rewarded me with the prestigious Chinese

Tourist Welcoming (CTW) Award in Beijing. I won the 2012 Silver Prize

for Product Innovation.

I also lived in Xiamen and Hong Kong from 2012–2014. This first-hand

experience witnessing Asian consumer culture brought my years worth of

research full circle.

Why do I deserve to win this award category? Because I have over the

past eight years demonstrated leadership in the field of outbound

Chinese tourism to Africa and beyond. I am presently the Director of

Gulu and Hirst (G&H). We offer research and advisory services on

marketing to Chinese customers and tourists alike. We rebrand

companies looking to expand into the China market by boosting their

digital presence, helping them recruit bilingual staff, and sales

training programs to polish their retailing skills.


G&H is the only consultancy of its kind in East Africa. Our key

strength lies in strategy development. We design workable strategies

that serve as corporate blueprints for market expansion into Chinese

business circles. Our paying clients include a leading corporate law

firm, wine distribution outlet, organic farm estate, and an ecotourism

company. May 2017, we are due to go into contract with Brand South

Africa who require our assistance sourcing Chinese OTAs (online travel

agencies) to grow the nation’s tourism sector.

Furthermore, I have managed to secure prominent interviews with

international media such as China Daily (USA), ChinAfrica Magazine,

Beijing Review, and even Shanghai Daily. I also appear on live TV

sharing advice on China to service-oriented companies. Our most recent

TV broadcast was 19 March, 2017.

Sandra Rwese – Pride of Africa 2/2

• NTV Uganda: Taxes Compliance for Chinese Companies Launching in Uganda.

When invited, I also give public lectures to university faculty and

tourism associations; focusing mainly on the role of digital

advertising and Chinese e-payment platforms. This is part of our

community outreach to get audiences engaged with Chinese social media

– leading to greater tourism prospects. Some past public lectures


• January 2017 – The China Africa Project (SoundCloud), Berkeley,

California. Chinese Tourist Arrivals in Africa are up, so why aren’t

African Travel Companies More Excited.

• April 2016 – Makerere University Business School (MUBS). Chinese

Tourism in Uganda.

• February 2016 – NatureUganda (NU). Non-Traditional Markets for

Tourism in Uganda and Engagement of Tour Operators.


  1. Gyagenda Pius

    My vote goes to Sandra Reese due to her hard work and achievement.

  2. Bunmi jinadu

    My vote goes to Sandra as she is setting the standards and framework that will set the pace for the next generation of Tour development consultants and branding experts…Governments through out Africa need to pick her brain and hire her what her expertise…Chinese companies trying to position in Africa should also hire her because she can truly bridge the cultural gap between the two continents…MY VOTE goes to Sandra again and again and again!!!!!

  3. Ivy

    I vote for Sandra Rwese for her stellar work. Pride of Africa!

  4. Wendy Kachambwa-Pilolo

    I vote for Sandra Rwese he passion about promoting Chinese tourism to African is next to non. Go get them Tiger.

  5. Tobias

    I vote for Sandra. She’s passionate and dedicated to her visio.

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